Fractional COO & Sales Leadership for Specialty Food & Beverage

Hi, I’m Sam! I work inside emerging food and beverage brands as fractional support, helping run operations and drive sales across retail and foodservice. When a project calls for specialized expertise, I bring in trusted experts from my network.

Two Sides of the Same Business

Most specialty brands need both a strong operator and a strong salesperson. I work as both, connecting the day-to-day work of running the business with the relationships and strategy that drive growth.

The Right People for the Problem at Hand

Over the years, I’ve built a trusted network of industry professionals across food safety, compliance, packaging, finance, sales, and more. I bring the right people together when a challenge calls for it, giving businesses of any size access to the expertise they need.

EXPERTISE

OPERATIONS
Fractional COO support for day-to-day operations, systems, scalability, and compliance.

COMMERCIAL PLANNING
Packaging management, grant applications, financial modeling, costing, and margin strategy.

RETAIL SALES
Channel strategy, pricing, placement, and buyer relationships across specialty and mainstream retail.

FOODSERVICE
Foodservice strategy, positioning, distributor relationships, chef outreach, and sell-in.

BRAND LAUNCHES
From first pitch to first purchase order, helping brands build the strategy, systems, and relationships needed to successfully enter the market.